ART DIRECTION / CREATIVE DEVELOPMENT
Design.Develop.Different.
A New Jersey–based creative practice at the intersection of visual thinking, expressive technology, and things that actually work.
EXPLORE THE PRACTICEA New Jersey–based creative practice at the intersection of visual thinking, expressive technology, and things that actually work.
EXPLORE THE PRACTICEA singular visual perspective, built to work across mediums.
Art direction and visual design for digital experiences, cultural organizations, live events and independent businesses. Work includes museum identity rollouts and annual reports, exhibition graphics, typography-led editorial layouts, branded web interfaces, and visual systems that stay coherent from screen to print.
For live events: boxing posters, fighter and sponsor graphics, ticket artwork, digital advertising, promotional collateral and environmental pieces including ring and venue dressing. Each piece is considered within the larger campaign rather than treated as a standalone graphic.
Custom-built experiences, from the visible interface to the logic underneath.
WordPress architecture and development that goes well beyond premade templates: bespoke themes and plugins, site rebuilds and redesigns, structured content models, SCF / ACF fields, dynamic page templates, archives, event calendars, museum exhibit and bibliography collections, editorial workflows and carefully planned migrations.
Built upload portals, download tracking and reporting tools, custom admin dashboards, automated plugin updates via GitHub, Gravity Forms integrations, WooCommerce inventory and variation workflows, and tailored front-end editing experiences. Comfortable bringing PHP, modern JavaScript, CSS, REST APIs and accessibility-minded UI together.
Software, physical interfaces and inventive spaces in between.
Interactive museum media and custom exhibit controllers, browser-based visual experiments, 3D viewers and bespoke interfaces that turn complex technology into an intuitive experience. Creative development extends into original games, pixel art, motion systems and connected applications—not simply websites.
Hands-on prototypes include ESP32-S3 devices, microcontroller input hardware, wireless device-to-device communication, real-time multiplayer browser/device integration, WebSockets and Cloudflare Workers. The same creative process applies whether the output is a screen, an installation or a physical object.
Good ideas need systems that keep running after launch.
Technical discovery, platform transitions, hosting and DNS configuration, performance and search fundamentals, Google Search Console reporting, analytics, accessibility improvements, email and SMTP diagnostics, software integrations and workflow automation.
Experience evaluating legacy ASP.NET / IIS applications, troubleshooting PHP and WordPress environments, connecting external services, building lightweight utilities and documentation, and designing maintainable solutions around real operational constraints.
A few independent collaborations, with work spanning visual identity, custom software, cultural institutions and the web.
Have an idea worth making?